This summer, the Be Book Smart campaign was held in Macy's stores nationwide from June 21 through July 21 and raised more than $3.9 million for RIF to promote children's literacy.
"At Macy's we care deeply about supporting our local communities and inspiring children nationwide to embrace the joy of reading," said Martine Reardon, Macy's chief marketing officer. "RIF's model is highly effective at ensuring that we reach the children who need us most. We are so proud that together we will have given our 10 millionth book as a result of this long and successful partnership."
Macy's long history of support has enabled RIF to promote literacy on multiple levels, engaging children and empowering educators and parents with easy-to-use literacy resources. Through customer supported fundraising campaigns, in-store events, and volunteer activities, Macy's has helped RIF further its important mission to prepare and motivate young people to read. RIF is the nation's largest children's literacy nonprofit.
"Yet again, all of us at RIF are overwhelmed by the generosity demonstrated by Macy's and its caring customers who helped make this possible," said Carol H. Rasco, president and CEO of RIF. "We are extremely fortunate to have had 10 years of support and commitment from Macy's to give millions of children the opportunity to dream big, explore new worlds, and to write their best life stories."
The impact of Macy's and RIF is felt in local communities by children in need. "RIF books are a chance for kids without money to read. I am very thankful for what you have done," said Dominique, a RIF Kid from Las Vegas, NV. "I can't choose my favorite RIF book because I loved them all. My heart is in the right place and so is yours."
Since 2004, Macy's support for RIF's work to promote children's literacy has exceeded $29.7 million. Through Be Book Smart, hundreds of thousands of Macy's customers have donated $3 to give books to kids in need in local communities. Macy's contributed 100 percent of the funds raised to RIF.
For more information about Macy's Be Book Smart campaign, please click here.
Blog Post information and picture courtesy of Macy's.
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