Friday, February 5, 2010

National Wear Red Day is Today!!!


Red will be the color for Sacramento today, National Wear Red Day - Friday, February 5, and throughout Heart Month in February.

Hundreds of women and men will wear red and a number of local buildings and establishments will “go red” to make a statement against heart disease and support the American Heart Association’s Go Red For Women, a movement that educates women about their No. 1 killer and empowers them to take positive action to reduce their risk.

Several Go Red events and activities will take place throughout our region during the month of February including:

Wear Red Day at Arden Fair Mall – February 5, 2010

On February 5, the American Heart Association will host a Wear Red Day celebration at the Arden Fair Mall from 11 a.m. to 2 p.m. It will be a fun-filled and educational day, featuring live entertainment and free health screenings courtesy of local Go Red sponsor, Sutter Heart & Vascular Institute. A casting call will also be held to find the next group of women who will represent the Go Red For Women campaign. You could be one of these women! At the casting call, simply tell us how you are speaking up against heart disease to improve your life and those around you. Jiffy Lube will distribute free savings books containing over $100 in Jiffy Lube service discounts and more. California Family Fitness trainers will be there to show ways to increase physical activity. This is a family affair! Bring the kids to enjoy some play time in the kids’ area while you shop in the silent auction area.

Buildings Go Red – February 2010

Several buildings will “go red,” including the Bank of the West Tower and Wells Fargo Center in downtown Sacramento. The neighboring buildings will illuminate red during the month of February beginning February 4.
Hyatt Regency will be aglow and News 10 will also light their tower red starting February 5.
Sutter Memorial Hospital and Sutter General Hospital in Sacramento will light red and display red dresses around their campuses and hold heart health awareness events for staff and patients.
The building lightings are important visual reminders of the Go Red message that women have the power to beat this largely preventable disease by taking control of their heart health.

Maintenance Partners For Life – now through March 14, 2010

Now through March 14, local Jiffy Lube service centers will promote heart health and vehicle health awareness with its Maintenance Partners For Life Campaign, which aims to raise $1.5 million for the American Heart Association’s fight against heart disease and stroke. Customers can participate in the fundraising campaign by donating $3 to Go Red For Women at their local service center. In return, the customer will receive a Jiffy Lube Maintenance Partners for Life savings book worth $100 in vehicle preventive-maintenance savings, as well as nutritious recipes and tips for living a healthier lifestyle.

Heart disease and stroke are the No. 1 and No. 3 killers in America. These and other cardiovascular diseases kill approximately 450,000 women each year—that’s about one woman every minute. The Go Red For Women movement aims to educate, encourage and empower women to take action to fight heart disease and stroke and live a longer, stronger, healthier life.

Go Red For Women is sponsored nationally by Macy’s and Merck and in Sacramento by Sutter Heart & Vascular Institute. The media sponsors are Sacramento Magazine, News 10, Radio Disney, 94.7 KSSJ and Bustos Radio.

Blog post information and photo courtesy of American Heart Association.



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